ManagementTeam



Company Profile | Management Team | Board | Investors | Contact


Peter D. Adkison

Chief Executive Officer

Peter Adkison founded Wizards of the Coast and served as its CEO until Jan, 2001. Under his leadership Wizards created the collectible trading card game market and launched Magic: The Gathering, Pokémon, and the Magic: The Gathering pro tour. Peter spearheaded Wizards' acquisition of the world's leading role playing game company, TSR, and the launch of 3rd Edition Dungeons & Dragons. He also oversaw the $500M sale of Wizards to Hasbro. Peter has an MBA from the University of Washington.  
 

Juliane Parsons

Chief Operating Officer

Juliane Parsons manages day-to-day operations at Hidden City Entertainment, including providing operational guidance in analyzing and appraising the effectiveness of operations and ensuring that the organization's growth and objectives are being met. Since 1994, Parsons has specialized in the toy and gaming industries. She served various positions at Hasbro, Inc.'s Wizards of the Coast division and The Topps Company, Inc.'s WizKids division, including: Director of International Product Development; Vice-President of Project Management; Vice-President of Production, Development and Localization and Executive Vice-President of Planning & Production. Prior to joining Hidden City Entertainment, Juliane served as Chief Operations Officer at DRY Soda Co. where she was responsible for all aspects of operations, including product development, manufacturing and logistics, as well as online, retail store and distributor sales. A native of Renchen, Germany, Parsons is a graduate of the Achern Business Academy and the University of Washington Management Program.  
 

Gordon Braun

Chief Financial Officer

Braun came to Hidden City Entertainment from a national consulting firm where he provided interim controller services in the forest products, emerging technology, healthcare, transportation and non-profit segments. During his career, Braun has served as the Vice President of Finance and Vice President of Operations for a $100 million division of a major distribution company. He also held a variety of progressively more responsible positions in accounting and strategic planning for a NYSE listed natural resources company. Braun has broad experience in all aspects of finance and accounting, including financial reporting, internal controls, staff management and development, credit and inventory management, budgeting and operations and financial analysis. Braun holds a Bachelor's degree in Economics and Master of Business Administration in Finance from the University of Washington.
 

Steve Conard

Sr. Vice President, Intellectual Property Development

Steve Conard co-founded Wizards of the Coast and designed Magic: The Gathering—Legends, the most popular Magic expansion ever.  As senior director of IP development at Wizards, Conard managed a team of writers, graphic designers, illustrators, and game designers, and pitched concepts to Hasbro and Hollywood studios.  After Wizards was acquired by Hasbro in 1999 Conard served as a senior game designer, project manager, and web game developer, working on Tonka, Super Soaker, Play-Doh, Transformers, GI Joe, and Star Wars. Later Conard joined Microsoft as Senior Game Designer, where he developed games with tradable virtual objects, IP concepts and bibles, black hole projects, and games for the Zone, Instant Messenger, mobile devices, and online communities.
 

George Stetar

Sr. Vice President, International Business, Licensing, & Merchandising

In 1991 George Stetar joined Ultra Pro as a customer service representative. In 1996 George was promoted to Director of International Sales, and in this capacity opened a warehousing and distribution center in Europe, while expanding Ultra Pro's business into Asia, Eastern Europe, the Middle East, and the mass market.  George also worked extensively in designing new products and tailored lines for major accounts like Wal-Mart.  Before leaving Ultra Pro in 2006, George managed the company's OEM business internationally and worked on special promotions for Kodak, Wal-Mart, Wizards of the Coast, Upper Deck Entertainment, Magic Box, and Pokémon USA.  As more and more of Ultra Pro's sourcing moved to China, George managed the logistics for shipping those products to markets outside Asia. In 2006, George went to Trendus World, where he designed, created and took to market an entire line of unique collectible card accessories
 

Linda Beardslee

Vice President, Human Resources

Linda brings 15 years of human resource experience to Hidden City Entertainment. She was the first Director of Human Resources at Wizards of the Coast, in charge of all hiring for that fast growing company in its early days. Linda has also done human resources consulting for a number of companies including Gen Con LLC, the company that puts on the largest gaming convention in the US every year. Before working in human resources, Linda was a teacher and a college program administrator. A Colorado native, Linda has a BA from the University of Colorado and a Master's of Education in Counseling and Personnel Services from the University of Maryland.
 

Seana Wohlfeil

Vice President, Production & Graphics

Seana Wohlfeil has over twenty years of experience in graphic-design, product-management and manufacturing areas, with a background that includes project management, production management, graphic design, purchasing, media coordination, estimating, sales, marketing, web design, and advertising. Her extensive knowledge of the gaming industry was developed as a team member producing the game Magic: The Gathering at Wizards of the Coast. She was responsible for many aspects of Wizards' international-products division, including product development, design, layout, and production of core products and materials in eleven languages. Seana has a degree in Commercial Art and Design from George Brown College in Toronto.  
 

Dominick Magliaro

Vice President, North American Sales

As Vice-President of Sales for North America, Magliaro brings with him more than 20 years of experience in distribution, sales and licensing. He previously served as the Vice President of Hobby Sales for the Upper Deck Company where he was instrumental in the sales, distribution and product development strategies for numerous sports and entertainment properties, including the Yu-Gi-Oh trading card game. Prior to joining Hidden City Games in late 2009, Magliaro served as Vice President of Sales at GameWear, where he played a major role in securing key league licenses and built a strong and effective sales distribution strategy for all of their licensed sports products.
 

Dell Monson

Sr Director, Marketing

Dell Monson serves as Senior Director of Marketing for North America Operations, overseeing the marketing division at Hidden City Entertainment. Previously, Dell oversaw the external communications program at Classmates.com and the Web Behavior and Analytics team for Eddie Bauer's eCommerce division. As a member of a variety of associations in the marketing, children and  toy industries, she continues to speak at industry events and moderates the Email Marketing Roundtable, an international group that connects marketers from the world's leading brands in discussions on how to build winning loyalty marketing programs. With more than 10 years of marketing experience, Dell brings a depth of knowledge in the development of brand and consumer-centric integrated marketing programs.
 

Kyle Shannon

Senior Director, Online Development

Kyle Shannon brings with him 20 years of experience at Microsoft, where he was most recently responsible for the QA teams for Halo 3, Mass Effect, Gears of War, Age of Empires III, Dungeon Siege II, Jade Empire, Sudeki, and Zoo Tycoon 2. Prior to that he was a group manager in the Windows team responsible for application compatibility for Windows XP and Windows Server 2000.