Peter D. Adkison
Chief Executive Officer
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Peter Adkison founded Wizards of the Coast and served as its CEO until Jan, 2001. Under his leadership Wizards created the collectible trading card game market and launched Magic: The Gathering, Pokémon, and the Magic: The Gathering pro tour. Peter spearheaded Wizards' acquisition of the world's leading role playing game company, TSR, and the launch of 3rd Edition Dungeons & Dragons. He also oversaw the $500M sale of Wizards to Hasbro. Peter has an MBA from the University of Washington.
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Gordon Braun
Chief Financial Officer
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Braun came to Hidden City Entertainment from a national consulting firm where he provided interim controller services in the forest products, emerging technology, healthcare, transportation and non-profit segments.
During his career, Braun has served as the Vice President of Finance and Vice President of Operations for a $100 million division of a major distribution company. He also held a variety of progressively more responsible positions in accounting and strategic planning for a NYSE listed natural resources company. Braun has broad experience in all aspects of finance and accounting, including financial reporting, internal controls, staff management and development, credit and inventory management, budgeting and operations and financial analysis. Braun holds a Bachelor's degree in Economics and Master of Business Administration in Finance from the University of Washington.
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Steve Conard
Sr. Vice President, Intellectual Property Development
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Steve Conard co-founded Wizards of the Coast and designed Magic: The Gathering—Legends, the most popular Magic expansion ever. As senior director of IP development at Wizards, Conard managed a team of writers, graphic designers, illustrators, and game designers, and pitched concepts to Hasbro and Hollywood studios. After Wizards was acquired by Hasbro in 1999 Conard served as a senior game designer, project manager, and web game developer, working on Tonka, Super Soaker, Play-Doh, Transformers, GI Joe, and Star Wars. Later Conard joined Microsoft as Senior Game Designer, where he developed games with tradable virtual objects, IP concepts and bibles, black hole projects, and games for the Zone, Instant Messenger, mobile devices, and online communities.
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George Stetar
Sr. Vice President, International Business, Licensing, & Merchandising
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In 1991 George Stetar joined Ultra Pro as a customer service representative. In 1996 George was promoted to Director of International Sales, and in this capacity opened a warehousing and distribution center in Europe, while expanding Ultra Pro's business into Asia, Eastern Europe, the Middle East, and the mass market. George also worked extensively in designing new products and tailored lines for major accounts like Wal-Mart. Before leaving Ultra Pro in 2006, George managed the company's OEM business internationally and worked on special promotions for Kodak, Wal-Mart, Wizards of the Coast, Upper Deck Entertainment, Magic Box, and Pokémon USA. As more and more of Ultra Pro's sourcing moved to China, George managed the logistics for shipping those products to markets outside Asia. In 2006, George went to Trendus World, where he designed, created and took to market an entire line of unique collectible card accessories
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Linda Beardslee
Vice President, Human Resources
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Linda brings 15 years of human resource experience to Hidden City Entertainment. She was the first Director of Human Resources at Wizards of the Coast, in charge of all hiring for that fast growing company in its early days. Linda has also done human resources consulting for a number of companies including Gen Con LLC, the company that puts on the largest gaming convention in the US every year. Before working in human resources, Linda was a teacher and a college program administrator. A Colorado native, Linda has a BA from the University of Colorado and a Master's of Education in Counseling and Personnel Services from the University of Maryland.
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Scott Norris
Director, Online Entertainment
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As Director of Online Entertainment, Scott Norris manages the online experience for Hidden City Entertainment and the Bella Sara brand. Scott brings fifteen years experience of website development, interactive design and entertainment marketing to take the Bella Sara brand online. Before joining Hidden City Entertainment, Scott worked for online and product development for Humongous Entertainment, Starwave, Wizards of the Coast and Hasbro Toys. Scott's roles have ranged from Online Director, Creative Director, Web Producer and Art Director. Scott has done major website design and creative direction for such brands as GI JOE, Playskool, Star Wars Toys, Pokemon, Magic: the Gathering and more.
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