NewsEvents

Award-Winning Entertainment Marketing Executive to Lead Team
Behind Bella Sara™ Trading Cards and Online World for Girls

SEATTLE (September 6, 2007) - Hidden City Games announced today that it has named award-winning marketing veteran Gregory Copploe as vice president of sales, marketing and merchandising. In his new role, Copploe will lead the company's efforts to communicate its vision and further establish the Bella Sara brand of horse-themed trading cards and online world for girls. Copploe will also lead the team to increase the company's overall presence at events, expand the company's marketing efforts and establish new programs.

Copploe brings more than 15 years of experience in licensing, marketing, event planning and sales, and has been responsible for the success of dynamic properties such as Yu-Gi-Oh!, Mighty Morphin Power Rangers, Godzilla, Spider-Man and many more. He began his marketing career at Columbia TriStar Motion Picture Group and went on to work at some of the most notable entertainment companies in the world, including Saban Entertainment, Sony Pictures Consumer Products, and Upper Deck Entertainment, where he played an

integral role in sales, marketing and special events.

"Copploe has earned a great reputation in this industry and is the right choice to build on Hidden City Games' momentum, especially with Bella Sara, as we approach the holiday 2007 season," added Peter D. Adkison, CEO of Hidden City Games and the driving force behind the Magic: The Gathering and Pokémon trading card phenomena in North America.

In addition to holding key roles at several top entertainment and trading card companies, Copploe has also received a variety of awards over the course of his career, including "Employee of the Year" at Saban Entertainment and "Outstanding Achievement" at Upper Deck, along with marketing and event awards from MAGIC, Licensing Show, and Gen Con. He holds a degree in theater arts with a minor in marketing from the University of California, Los Angeles.

About Hidden City Games, Inc.
Hidden City Games, Inc. is a privately held company headquartered in Seattle, Washington and is the exclusive licensor of Bella Sara for worldwide distribution outside of Scandinavia. The company is headed by an experienced executive team, including founder and CEO Peter D. Adkison, who formerly founded Wizards of the Coast, Inc.; Jesper Myrfors, chief creative officer and original art director for Magic: The Gathering; and Paul Peterson, HCG's vice president of research and development, who was previously on the R&D team for Magic: The Gathering. Under Adkison's leadership, Wizards of the Coast created an entirely new genre of games with the release of Magic: The Gathering, which was the world's first trading card game, published in 13 languages and loved by millions of players around the world. Additionally, Adkison introduced Pokémon trading cards to North America and reinvigorated the hugely popular Dungeons & Dragons brand after acquiring it from TSR. Adkison grew Wizards into a multimillion-dollar company before selling it to Hasbro in 1999 for nearly $500 million.

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© 2007 Hidden City Games, Inc. BELLA SARA is a trademark of conceptcard and used by Hidden City Games under license. HIDDEN CITY GAMES is a trademark of Hidden City Games, Inc., in the U.S.A. and elsewhere. www.hiddencitygames.com